Last Updated: June 13, 2026
1. Introduction
Jarmelo ("we," "us," or "our") uses cookies and similar tracking technologies on our website at www.jarmelo.com (the "Site"). This Cookies Policy explains what cookies are, how we use them, the types of cookies we deploy, and your choices regarding their use.
We only place non-essential cookies on your device after you have given your explicit consent through our cookie consent banner. Strictly necessary cookies are placed automatically because they are essential for the Site to function. You may withdraw your consent or change your preferences at any time by following the instructions in Section 6 below.
2. What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or smartphone) when you visit a website. They are widely used to make websites function properly, improve user experience, and provide information to the website owner.
Cookies can be classified along two independent dimensions:
By lifespan:
- Session cookies — temporary cookies that are deleted automatically when you close your browser.
- Persistent cookies — cookies that remain on your device for a set period (as specified in the tables below) or until you manually delete them.
- By origin:
- First-party cookies — cookies set by our Site and readable only by us.
- Third-party cookies — cookies set by external services or partners that we use on our Site.
- For example, a cookie can be both "first-party" (set by Jarmelo) and "persistent" (stored for 12 months).
- In addition to cookies, we may also use similar technologies such as pixel tags (web beacons), local storage, and scripts to collect and store information about your browsing activity. Throughout this policy, we refer to all of these technologies collectively as "cookies" for simplicity.
3. How We Use Cookies
We use cookies for the following purposes:
- To enable essential website functionality and security.
- To remember your preferences and provide enhanced, personalized features.
- To analyze how our Site is used, measure performance, and improve our services.
- To deliver relevant content and marketing communications.
- To understand the effectiveness of our advertising campaigns.
The table below maps each purpose to the corresponding cookie categories detailed in Section
| Purpose | Cookie Category |
| 1. Essential functionality and security | Strictly Necessary Cookies (§4.1) |
| 2. Preferences and personalization | Functional Cookies (§4.3) |
| 3. Analytics and performance | Analytics and Performance Cookies (§4.2) |
| 4 & 5. Content, marketing, and advertising | Advertising and Targeting Cookies (§4.4) |
4. Types of Cookies We Use
4.1 Strictly Necessary Cookies
These cookies are essential for the operation of our Site. They enable core functionality such as security, network management, and accessibility. Because these cookies are strictly necessary for the Site to function, they cannot be disabled through our cookie consent banner. You may set your browser to block or alert you about these cookies, but some parts of the Site may not work as a result.
Legal basis for cookie placement: Exempt under Article 5(3) of the ePrivacy Directive 2002/58/EC (strictly necessary for the provision of the service).
Legal basis for data processing: Legitimate interest under Article 6(1)(f) of the GDPR (necessary for Site operation and security).
4.2 Analytics and Performance Cookies
These cookies help us understand how visitors interact with our Site by collecting and reporting information anonymously. They allow us to measure visits, traffic sources, and Site performance so we can continually improve your experience.
Legal basis: Your explicit consent (Article 6(1)(a) of the GDPR). These cookies are only placed if you click "Accept All" or enable the Analytics category through our cookie consent banner.
4.3 Functional Cookies
Functional cookies enable the Site to remember choices you make (such as your language preference, region, or display settings) and provide enhanced and personalized features.
| Cookie Name | Provider | Purpose | Duration |
| jarmelo_lang | Jarmelo | Remembers your preferred language setting | 12 months |
| jarmelo_region | Jarmelo | Remembers your selected region for localized content | 12 months |
| jarmelo_view | Jarmelo | Stores your product listing view preference (grid or list) | 30 days |
| jarmelo_recently | Jarmelo | Tracks recently viewed products for the "Recently Viewed" feature | 7 days |
| Cookie Name | Provider | Purpose | Duration |
| jarmelo_lang | Jarmelo | Remembers your preferred language setting | 12 months |
| jarmelo_region | Jarmelo | Remembers your selected region for localized content | 12 months |
| jarmelo_view | Jarmelo | Stores your product listing view preference (grid or list) | 30 days |
| jarmelo_recently | Jarmelo | Tracks recently viewed products for the "Recently Viewed" feature | 7 days |
4.4 Advertising and Targeting Cookies
These cookies track your browsing habits across websites and are used to deliver advertisements that are more relevant to you and your interests. They may also limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.
| Cookie Name | Provider | Purpose | Duration |
| _fbp | Facebook (Meta) | Delivers, measures, and improves the relevance of Facebook ads | 3 months |
| _fbc | Facebook (Meta) | Stores click identifier for Facebook ad attribution | 90 days |
| VISITOR_INFO1_LIVE | YouTube | Estimates bandwidth for video playback and tracks video engagement | 8 months |
| YSC | YouTube | Registers a unique ID to track which YouTube videos a user has viewed | Session |
| IDE | Google DoubleClick | Registers and reports user actions after viewing or clicking an advertisement | 2 years |
5. Third-Party Cookies
Some cookies on our Site are placed by third-party service providers. We carefully select these providers and have contractual agreements in place to ensure they process data in compliance with applicable data protection laws. However, we do not directly control the dissemination of these cookies, and we encourage you to review each third party's cookie policy for further information.
The following third-party services may set cookies when you interact with our Site:
| Third Party | Service | Privacy / Cookie Policy |
| Google LLC | Google Analytics, DoubleClick, YouTube video embeds | Google Privacy Policy |
| Meta Platforms, Inc. | Facebook Pixel for advertising and analytics | Meta Cookies Policy |
| TikTok Inc. | TikTok Pixel for advertising and analytics | TikTok Privacy Policy |
We also link to our social media pages on Facebook, YouTube, Instagram, and TikTok through icon links on our Site. Clicking these links will direct you to the respective platform, where that platform's own cookies and tracking technologies will apply. These platforms are independent data controllers, and we recommend reviewing their respective privacy policies before interacting with them.
6. Managing and Disabling Cookies
6.1 Cookie Consent Banner
When you first visit our Site, a cookie consent banner is displayed at the bottom of the page. No non-essential cookies are placed until you make a choice. You may choose to:
- Accept All — consent to all categories of cookies described in this policy.
- Reject All — decline all non-essential cookies. Only Strictly Necessary Cookies will be placed.
- You can change your preferences at any time by clicking the Cookie Settings link in the footer of our Site.
- If you previously accepted cookies and later choose to reject them, you may also need to clear existing cookies from your browser. Please refer to Section 6.2 below for browser-specific instructions on deleting stored cookies.
6.2 Browser Settings
Most web browsers allow you to manage, block, or delete cookies through their settings. Below are instructions for popular browsers. Please note that menu paths may vary by browser version; refer to your browser's help documentation for the most current instructions.
| Browser | Settings Path |
| Google Chrome | Settings → Privacy and Security → Cookies and other site data |
| Mozilla Firefox | Options → Privacy and Security → Cookies and Site Data |
| Apple Safari | Preferences → Privacy → Manage Website Data |
| Microsoft Edge | Settings → Cookies and site permissions → Manage and delete cookies Please note that blocking all cookies (including Strictly Necessary Cookies) through your browser settings may cause certain features of our Site to not function properly. |
6.3 Opt-Out Links for Third-Party Services
You can opt out of specific third-party tracking directly through the following channels:
| Service | Opt-Out Method |
| Google Analytics | Install the Google Analytics Opt-out Browser Add-on |
| Facebook (Meta) | Adjust your ad preferences at Meta Ad Preferences |
| Digital Advertising Alliance | Visit YourAdChoices to opt out of interest-based advertising from participating companies |
| Network Advertising Initiative | Visit the NAI Opt-Out Page |
7. Children's Privacy
Jarmelo provides products and content designed for children aged 0–12 and their families. Under the GDPR, the default age below which parental consent is required for data processing is 16 (although individual EU member states may lower this threshold to no less than 13). We apply this stricter standard: we do not knowingly collect personal data from anyone under the age of 16 through cookies without verifiable parental consent.
If you are a parent or guardian and believe your child has provided us with personal data without your consent, please contact us immediately using the details in Section 9, and we will take prompt steps to remove such information.
8. Updates to This Policy
We may update this Cookies Policy periodically to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make changes, we will:
- Revise the "Last Updated" date at the top of this page.
- For material changes that affect how we process your personal data, display a prominent notice on our Site and request your renewed consent through our cookie consent banner, where required by applicable law. We will provide at least 30 days' notice before material changes take effect, where practicable.
- For non-material changes (such as clarifications, formatting improvements, or updates to third-party links), the revised policy will take effect upon posting.
- We encourage you to review this policy periodically to stay informed about how we use cookies.
9. Contact Us
If you have any questions, concerns, or requests regarding this Cookies Policy or our use of cookies, please contact us:
Jarmelo Customer Service
Email: contacts@jarmelokids.com
You can also reach us through:
- Online Support Form: www.jarmelo.com/contact-us
Customer Support: Click the "Customer Support" button located at the bottom-right corner of any page on our Site.