Cookies Policy
Last Updated: September 30, 2026
1. Introduction
Jarmelo ("we," "us," or "our") uses cookies and similar tracking technologies on our website at www.jarmelo.com (the "Site"). This Cookies Policy explains what cookies are, how we use them, the types of cookies we deploy, and your choices regarding their use.
We only place analytics cookies, and the third-party scripts that set them, on your device after you have given your explicit consent through our cookie consent banner. Strictly necessary cookies are placed automatically because they are essential for the Site to function, and interface preferences are stored in your browser's local storage only in response to your own actions; neither of these contains an identifier used to track you. You may withdraw your consent at any time by following the instructions in Section 6 below.
2. What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or smartphone) when you visit a website. They are widely used to make websites function properly, improve user experience, and provide information to the website owner.
Cookies can be classified along two independent dimensions:
By lifespan:
- Session cookies — temporary cookies that are deleted automatically when you close your browser.
- Persistent cookies — cookies that remain on your device for a set period (as specified in the tables below) or until you manually delete them.
By origin:
- First-party cookies — cookies set by our Site and readable only by us.
- Third-party cookies — cookies set by external services or partners that we use on our Site.
For example, a cookie can be both "first-party" (set by Jarmelo) and "persistent" (stored for 12 months).
In addition to cookies, we use similar technologies such as local storage, beacons, and scripts to collect and store information about your browsing activity. Throughout this policy, we refer to all of these technologies collectively as "cookies" for simplicity.
3. How We Use Cookies
We use cookies for the following purposes:
- To enable essential website functionality and security.
- To remember your interface preferences so the Site behaves consistently between visits.
- To analyze how our Site is used, measure performance, and improve our services.
We do not use cookies for advertising, retargeting, or cross-site behavioural profiling, and we do not operate advertising or social-media pixels (such as the Meta/Facebook Pixel or the TikTok Pixel) on the Site.
The table below maps each purpose to the corresponding category detailed in Section 4:
| Purpose | Cookie Category |
|---|---|
| 1. Essential functionality and security | Strictly Necessary Cookies (§4.1) |
| 2. Preferences and interface state | Functional Storage (§4.2) |
| 3. Analytics and performance | Analytics and Performance Cookies (§4.3) |
4. Types of Cookies We Use
4.1 Strictly Necessary Cookies
These cookies are essential for the operation of our Site. They enable core functionality such as security, network management, accessibility, and the storage of your own cookie-consent choice. Because these cookies are strictly necessary for the Site to function, they cannot be disabled through our cookie consent banner. You may set your browser to block or alert you about these cookies, but some parts of the Site may not work as a result.
Legal basis for cookie placement: Exempt under Article 5(3) of the ePrivacy Directive 2002/58/EC (strictly necessary for the provision of the service).
Legal basis for data processing: Legitimate interest under Article 6(1)(f) of the GDPR (necessary for Site operation and security).
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| cookie-consent | Jarmelo | Records the choice you make in the cookie consent banner (accept or reject) so that the banner is not displayed again. Stored as both a cookie and a local storage entry. Set with SameSite=Lax and Secure. | 12 months |
4.2 Functional Storage
These entries are stored in your browser's local storage in order to remember the choices you make while using the Site. They are written only when you perform the relevant action yourself, they are not transmitted to us or to any third party, and they contain no identifier.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| resource-filter-expanded-category-ids-<type> | Jarmelo | Remembers which subject categories you expanded in a resource filter panel, so that the panel is not reset when you return. Stored in local storage. | Persistent until you clear your browser storage |
4.3 Analytics and Performance Cookies
These cookies and scripts help us understand how visitors interact with our Site by collecting information about visits, traffic sources, and Site performance so that we can continually improve your experience. They are used for aggregate measurement and audience analysis.
Legal basis: Your explicit consent (Article 6(1)(a) of the GDPR). These cookies, and the scripts that set them, are placed only if you click "Accept All" in our cookie consent banner. If you click "Reject All", no analytics cookie is placed.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| cna | Alibaba Group (aplus) | Persistent visitor identifier that distinguishes unique browsers and supports page-view, event, and audience measurement for the Site. Set on the .jarmelo.com domain. | 13 months |
| _ga | Google LLC | Distinguishes unique users for Google Analytics. Placed only where Google services are reachable from your network. | 2 years |
| _ga_<container-id> | Google LLC | Maintains session state for Google Analytics. Placed only where Google services are reachable from your network. | 2 years |
In addition to the cookies listed above, the Umeng (友盟+, Alibaba Group) analytics script at umini.shujupie.com is loaded after you consent and transmits page-view and event beacons to Umeng's servers.
5. Third-Party Cookies
Some of the cookies, scripts, and beacons on our Site are provided by third-party service providers. We carefully select these providers and have contractual agreements in place to ensure they process data in compliance with applicable data protection laws. However, we do not directly control the dissemination of these technologies, and we encourage you to review each third party's privacy policy for further information.
The following third-party services are used on our Site:
| Third Party | Service | Privacy / Cookie Policy |
|---|---|---|
| Alibaba Group | aplus analytics, served from d.alicdn.com (visitor identifier, page views, and events) | Alibaba Group Privacy Policy |
| Umeng (友盟+, Alibaba Group) | Umeng analytics, served from umini.shujupie.com (page-view and event beacons) | Umeng Privacy Policy |
| Google LLC | Google Analytics, loaded only where Google services are reachable from your network | Google Privacy Policy |
We do not use advertising or social-media pixels on our Site. We link to our social media pages on Facebook, YouTube, Instagram, and TikTok through icon links in the footer. Clicking these links will direct you to the respective platform, where that platform's own cookies and tracking technologies will apply. These platforms are independent data controllers, and we recommend reviewing their respective privacy policies before interacting with them.
6. Managing and Disabling Cookies
6.1 Cookie Consent Banner
When you first visit our Site, a cookie consent banner is displayed at the bottom of the page. No analytics cookies are placed until you make a choice. You may choose to:
- Accept All — consent to the analytics cookies described in Section 4.3.
- Reject All — decline all analytics cookies. Only the strictly necessary cookie and the functional storage described in Sections 4.1 and 4.2 will be used.
The banner currently offers these two options only; it does not provide per-category switches. If you have already made a choice and wish to change it, you can reset it by clearing cookies and site data for www.jarmelo.com in your browser settings, and then reloading the page — the banner will be displayed again. Your choice is stored both as a cookie and as a local storage entry, so both must be cleared.
6.2 Browser Settings
Most web browsers allow you to manage, block, or delete cookies through their settings. Below are instructions for popular browsers. Please note that menu paths may vary by browser version; refer to your browser's help documentation for the most current instructions.
| Browser | Settings Path |
|---|---|
| Google Chrome | Settings → Privacy and Security → Cookies and other site data |
| Mozilla Firefox | Options → Privacy and Security → Cookies and Site Data |
| Apple Safari | Preferences → Privacy → Manage Website Data |
| Microsoft Edge | Settings → Cookies and site permissions → Manage and delete cookies |
Please note that blocking all cookies (including Strictly Necessary Cookies) through your browser settings may cause certain features of our Site to not function properly.
6.3 Opt-Out Links for Third-Party Services
You can limit or opt out of the third-party analytics described in Section 4.3 through the following channels:
| Service | Opt-Out Method |
|---|---|
| Google Analytics | Install the Google Analytics Opt-out Browser Add-on |
| Alibaba aplus (cna) | Clear or block the cna cookie in your browser settings, or select "Reject All" in our cookie consent banner |
| Umeng (友盟+) | Use your browser's tracking-protection or content-blocking settings to block umini.shujupie.com, or select "Reject All" in our cookie consent banner |
7. Children's Privacy
Jarmelo provides products and content designed for children aged 0–12 and their families. Under the GDPR, the default age below which parental consent is required for data processing is 16 (although individual EU member states may lower this threshold to no less than 13). We apply this stricter standard: we do not knowingly collect personal data from anyone under the age of 16 through cookies without verifiable parental consent.
If you are a parent or guardian and believe your child has provided us with personal data without your consent, please contact us immediately using the details in Section 9, and we will take prompt steps to remove such information.
8. Updates to This Policy
We may update this Cookies Policy periodically to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make changes, we will:
- Revise the "Last Updated" date at the top of this page.
- For material changes that affect how we process your personal data, display a prominent notice on our Site and request your renewed consent through our cookie consent banner, where required by applicable law. We will provide at least 30 days' notice before material changes take effect, where practicable.
- For non-material changes (such as clarifications, formatting improvements, or updates to third-party links), the revised policy will take effect upon posting.
- We encourage you to review this policy periodically to stay informed about how we use cookies.
9. Contact Us
If you have any questions, concerns, or requests regarding this Cookies Policy or our use of cookies, please contact us:
Jarmelo Customer Service
Email: contacts@jarmelokids.com
You can also reach us through:
- Online Support Form: www.jarmelo.com/contact-us
Customer Support: Click the "Customer Support" button located at the bottom-right corner of any page on our Site.